Big Daddy Box Meal

Objective

Build a viral game to promote Big Daddy Box Meal to lunchtime customers.

Target Audience.

TBC

Solution.

KFC approached us to create a game that would go viral to promote their latest offer, the Big Daddy Box Meal, positioning it as the filling lunch choice for those on the go.

We created KFC Hunger Strike, an addictive flash game based on 80s nostalgia.

The secret to winning the game, use the Big Daddy Box Meal as the weapon against lunchtime hunger pains.

Success.

In the first month, approximately 1.4 million people were playing the game with an average of a million for the next three months.