Background
Envido is the UK’s leading provider of energy, low-carbon and sustainability solutions for private and public sector organisations.
Objective
Critically analyse and improve the usability of the existing Envido website and develop a new, easily manageable site with a new look, user experience and IA to help optimise lead generation and harvest visitor contact details.
Target Audience
Corporate energy, environmental, operations estate manager, site engineer, degree or higher degree educated.
Work
As with all our projects, we began with a detailed requirements gathering session to build on the brief and to immerse ourselves in the Envido brand. Following this we went away and developed a new sitemap and detailed wireframes outlining the architecture for each page of the site, accompanied by rationale for our decisions.
Upon approval of the new UX and IA, we developed designs for each page template which we then integrated into a custom WordPress CMS, allowing Envido administrators to full control every aspect of their new and improved website.