The Last Airbender
Description
The digital marketing toolkit for DreamWork’s Last Airbender featured our title, “Battle of the Nations” – where users played as Aang, the young successor to a long line of Avatars. Aang uses his Air Bending power to stop the Fire Nation from enslaving all other Avatar powers.
A variety of digital media was created as part of the marketing campaign, including banner advertising and desktop wallpapers, with the viral game taking centre stage. Our game introduced the property’s characters and their unique powers, setting the scene for the production’s launch.
Users could view video content within the game and were awarded with bonus content for doing so. The aim of the build was to drive brand awareness, while also inviting users to visit the official website, and see the movie.