Rich Media Advertising
Objective
Dreamworks approached us with a brief to produce several standard and rich media advertising formats for the promotion of the latest animated feature film, Madagascar : Escape 2 Africa.
Target Audience
Both males and females aged 10 to 18
Work
Several Rich media formats were generated to run through Mediamind’s content delivery platform, while an additional set of Standard media formats were created to support the roll out of enhanced content.