Real Madrid Legends Club
Real Madrid has the largest football fan following on Facebook in the world, with approximately 20m Facebook fans. Real Madrid and Zova Football approached us to help take advantage of this huge fan base by monetising their Facebook page.
The project involved developing a Facebook based store, allowing fans to buy club merchandise directly from the fan page without the need to visit the official Real Madrid website to complete their purchase. The store currently makes available the Real Madrid Digital Music Album which fans can purchase using Facebook credits.
This project recognises the benefits Facebook can bring to celebrities and brands as both a marketing and revenue generating tool, allowing them to bring their product directly to their fans rather than focusing on getting their fans to their product.
The status update announcing the launch received over 10,000 likes within the first hour, and the app now has over 40,000 registered members.