Ant & Dec’s Saturday Night Takeaway.


Our objective was to design and build of a new iOS title to promote ITV’s new Saturday Night Show featuring Ant and Dec.

Naked Penguin Boy was commissioned by ITV to develop an iOS application coinciding with the launch of Ant and Dec’s new show, Saturday Night Takeaway.

Design and build within a limited timeframe proved the primary challenge throughout development of the application. With the show set for an early February launch, Naked Penguin Boy’s priority remained app submission within Apple’s ecosystem in order to ensure the fastest turnaround time possible.

An animated intro set the scene where players were asked to help the boys get to the studio on time for the show in our brand new game, sponsored by Morrisons.

Score points by making the boys jump, somersault, slide and dodge obstacles to collect as many stars as possible. Collect the Morrisons Pickups for bonus points! Players can also compete against other users by keeping an eye on the leader board. And don’t forget the Poll! Who will triumph as Ant and Dec battle it out through the series? Let ITV know your favourite!

PS: Apparently Ant and Dec are a bit peeved that they can’t even get onto the Leaderboard. Sorry, gents – blame it on your fans for being such excellent gamers!

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