Grab your air guitar and rock out!
Background
Holiday Inn Hotels & Resorts, part of the InterContinental Hotels Group (IHG), tasked Naked Penguin Boy with the creation of a karaoke style Christmas app.
Objectives
Holiday Inn hotels were not only looking to engage their family audience over the Christmas period as part of a brand awareness campaign but also to create something fun and enjoyable in the Christmas spirit to promote family values, fun and sharing with a mobile app.
Target Audience Families of all ages.
Work
With a tight deadline and budget NPB set out to create Family Rock out an iOS app created for the Apple App Store. Users could sing along to their favourite Rock’n Roll Christmas Carols karaoke style and save the videos to their mobile, post them to their Facebook Wall or submit them to the Holiday Inn Family Rock Out Facebook wall where a gallery was created to showcase hundreds of videos.
A competition offering one lucky winner £1,000 worth of shopping vouchers was included in the app and definitely made one lucky persons Christmas.
The mobile app was also used by the Events team in various shopping centres around the UK and the campaign and app was launched by Stacey Solomon of ‘X Factor’ and ‘Celebrity Get me out of here’ fame.
Results
The app generated hundreds of video submissions to the Family Rock Out Facebook Wall and was featured in The Best of Christmas Marketing by Marketing Week:
http://www.marketingweek.co.uk/news/the-best-of-christmas-marketing/4008817.article
