Spread awareness of the capabilities of the new Intel Pentium I3 chip
PC users worldwide
Intel had released a short video demonstrating the power of the new I3 chip which we then recreated online in the form of a Platform Game.
Seven progressively more difficult levels showed our heroine Eva running with from the bad guys through various levels that included her jumping through traffic then into your PC and running through Word and Excel Documents, command prompt boxes etc.
With hundreds of thousands of unique gamers participating and millions of games played the game as a total success.
Intel then expanded on this and using the game as a base attraction ran competitions and social media campaigns across the Middle East and South Africa spreading the game and their message even further.